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The Obamas and their Higher Ground production company have signed a new deal with Amazon’s Audible.
Bloomberg News reports that the new partnership marks the end of the Obamas’ three-year relationship with audio streaming giant Spotify. Bloomberg had previously reported that the Obamas will not renew their deal with Spotify in April, citing differences in strategy.
“In High Place, we have always sought to amplify voices that deserve to be heard – and Audible is investing in making that vision happen with us,” former President Barack Obama said in an Audible news release.
In the same release, former First Lady Michelle Obama said: “We are so proud of the stories we can tell at Higher Ground, and there is no one we would rather co-wrote our next episode with than Audible.”
Higher Ground is best known for producing “The Michelle Obama Podcast” and Mr. Obama’s multi-hour conversation with rock icon Bruce Springsteen, entitled “Renegades: Born in the USA.”
But tensions between the Obamas and Spotify arose with their competing visions for the projects, according to TechCrunch.
The Obamas wanted to join the limited series and use their production company as a platform for other creators. Meanwhile, Spotify wanted Mr and Mrs Obama to appear on shows that lasted at least a few months.
Higher Ground produced five shows for Spotify during the companies’ partnership that began in 2019.
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