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PARIS — A climate activist joins the models on the podium for the Louis Vuitton show at the Louvre, holding a white banner that reads “Overconsumption = Extinction” in bold block letters, The last event of Paris Fashion Week.
Marie Cohuet, 26, walked along the runway and even posed in front of the cameras for a few seconds before security guards chased her away. Outside, about 30 activists from three environmental organizations, including Extinction Rebellion, wore gas masks and staged an alternative demonstration, while fans and passersby watched the arrival of guests, including Venus Williams and Regina King.
“We marched to demand that fashion realize that the world is on fire,” Ms. Cohuet wrote. excitement later that evening.
This wasn’t Extinction Rebellion’s first comeback on the podium. During the Dior Spring 2020 fashion show, one of her supporters showed up with a yellow banner that read, “We’re All Victims of Fashion.” For several minutes, showgoers, including Dior’s CEO, were unsure if he was part of the finale.
And it probably won’t be the last. “For the coming fashion weeks, we want the big groups to think we can disrupt something that they have organized and are in a long time ago,” said Franck Deyris, head of public relations at Extinction Rebellion France. to spend a lot of money.”
Ms Cohuet said she and four other protesters took advantage of Catherine Deneuve’s arrival to sneak into the demonstration, pretending to be part of the staff, but was the only one who managed to get to the podium.
Referring to Louis Vuitton’s parent organization, which is the world’s largest luxury goods company by revenue, “We chose LVMH symbolically because it is one of the most influential homes. “LVMH is making crazy statements about being the industry’s most advanced in limiting their impact, but in reality we find that to be untrue.”
A spokesperson for Louis Vuitton said the brand did not comment.
Ms. Cohuet said that the guards took the banner and threw her out through a door leading to Rue de Rivoli. He said that the two activists who accompanied him were arrested and spent the night in police custody before being released this morning, and their case was dismissed.
A joint statement After the show, organized by the offices of Extinction Rebellion and Youth for Climate in France and Les Amis de la Terre or Friends of the Earth, he denounced the environmental and social impacts of the fashion industry and production levels from the French government.
Ms. Cohuet, spokesperson for the two climate organisations, Alternatiba’s France office and ANV-COP21, said she got involved in activism five years ago after studying and working on climate at Sciences Po, one of France’s most prestigious universities. Changing problems in Kyrgyzstan. “I realized we were in a critical situation and it seemed important to me to devote all my energies to collective mobilization,” he said.
As for her runway look, Ms. Cohuet said she sees it as a success. “Our allegations are clear,” he said. “We hope this will spark a spark.”
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