[ad_1]
Amazon goes back into NFL Thursday night, as the Los Angeles Rams face off against the Seattle Seahawks, the start of their 2021 “Thursday Night Football” broadcast Amazon Hit the lining.
This isn’t his full-blown dive—it’s just more of the piggyback arrangement that started last year.
Along with the Fox broadcasts on Thursday night, the series also starts. NFL Network broadcasts ongoing since Sept. 16.
But next year, Amazon Prime Video will own the exclusive rights to 15 “Thursday Night Football” games per year through the 2032 season – a $10 billion deal they made earlier this year.
commitment Amazon It’s a big step up for the league by dedicating one of its prime-time broadcasts to just one streaming site. It is another step in the relationship between NFL and one of the most powerful men in the world — Amazon owner Jeff Bezos.
There are reports that the league would very much like this to be an official marriage. Bezos a wrap NFL owner, perhaps the owner of the Denver Broncos.
But he already has more impact NFL More business than any of the 32 franchisees.
Her company, Amazon Web Servicestakes the league’s data and scenarios and finds a formula the league currently uses to dictate matches on a 17-game schedule.
“We can use AWS cloud,” Mike North, NFL The vice president of broadcast planning said in an interview Amazon Company video explaining the process. “Each of these lines is different. AWS computer. 3,000 of these AWS computers may be on a different program, all at the same time, all with the same rules, talking to each other about what works and what doesn’t.
“When we ask the computer to go up and search through infinite space, it just needs to do which of these games is suitable for which of these time slots and which of these stadiums are unavailable due to various conflicts and which games are unavailable. our thoughts on travel…all these things we want you to consider, there is competitive matchmaking in this rubric.
“The way to do that is with a competitive scoring system where we penalize everything we don’t want to see, both for the team and for television.”
They do this using Bezos‘ computers.
The league has the final say on the schedule. But NFL managers are stumped about delegating the process. Amazon.
“The ability to work with a team AWS for our software to work AWS It cannot be underestimated in the sense of being able to access hundreds, if not thousands, of machines on a daily, nightly, hourly basis, but the computing power that is there simply allows us to reverse scenarios and change how we can do it. Think bigger and analyze more, but also react to things,” said Onnie Bose NFL vice president of broadcasting.
Bezos’ tentacles are all over the world NFL.
Amazon It provides the league with Next-Gen Statistics, which takes the data and uses it to give coaches, broadcasters, and fans details about game call, routes, and other analytical information.
According to the league, the Next Generation Statistics tracking system, Amazon Web Services“captures player data such as location, speed, distance traveled and acceleration 10 times per second and displays individual movements in inches. Raw data is used to automate player engagement reports, calculate performance metrics, and gain advanced statistics via machine learning (ML). AWS”
NFL Commissioner Roger Goodell loves to have Amazon Web Services as partner of the league.
“One of the most important components of our success is having great partners and AWS is an example of that,” he said. “We love partnering with smart people with great skills, and this is AWS.
NS Amazon effect on NFL slowdown does not appear. Reportedly, they’re running ahead to get the first DirectTV NFL The Sunday Ticket package, probably at a cost of $2.5 billion.
in Europe, Amazon got the right to publish NFL games.
With all this power and influence in the league, why? Jeff Bezos I want to be something as common NFL owner?
You can hear Thom Loverro on the Kevin Sheehan Show podcast.
[ad_2]
Source link