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Apple on Monday unveiled new MacBook computers powered by Apple-made processors and an updated model of its popular AirPods at a virtual one-hour event.
Last year, Apple broke its reliance on chipmaker Intel by launching a new line of computers with processors made by Apple, with the help of a manufacturing partner. The company then said He said the new chip, called M1, will make Apple devices faster and more efficient.
The new processors, the M1 Pro and M1 Max, power a new MacBook Pro that comes in 14-inch and 16-inch models with prices starting at $2,000 and $2,500. The company said that the upgraded computers will have faster processing speeds, better graphics, improved sound quality and a better camera.
Apple has also rolled back some of the changes it has made to its laptops over the years and has succumbed to consumer demand by getting rid of the unpopular Touch Bar, the touchscreen strip above the keyboard, and re-inserting ports for an HDMI cable. SD memory card.
Apple also launched the third-generation AirPods with better sound quality and longer battery life for $179 – an increase of $20 from the second iteration of the product – along with a new Apple Music subscription.
Apple computers helped the company become a famous brand, but the Mac lineup – luxury devices typically priced in excess of $900 – has always been a minor pup in the PC market. last quarter, Apple computers accounted for 7.4 percent Lenovo, which accounts for more than 60 percent of sales, is far behind HP and Dell, according to research firm IDC.
Apple’s AirPods have been extremely popular since their debut in 2016. Bestseller among wireless headphones “audible” Wireless headphones with sensors that talk to phones. According to a report from AirPods, this year AirPods accounted for 57 percent of the high-end hearing aids market, outpacing Samsung’s 17 percent. Counterpoint Research.
Apple’s announcement on Monday comes a little over a month after the tech giant unveiled a new iPhone lineup – iPhone 13 series — an upgraded Apple Watch and a new iPad.
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