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Mr Kjærgaard said that since starting in 2018, Mindway has signed contracts with seven Danish operators, including two each in Germany and the Netherlands, one global operator and one US sports gambling operator. Online gambling giants Flutter Entertainment and Entain have also partnered with Mindway, according to the companies’ annual reports.
Mindway and similar companies are basically on their own for now, as this technology is so new and there is no standard-setting regulator. “We wanted to be able to tell you, others – the operators, frankly – that we not only provide this science-based software, but we also want to have a third party to test the accuracy of what we’re doing.” said Mr. Kjærgaard. “But the lack of specific requirements I can ask my team to fulfill is paradoxical.”
Currently, Mindway’s technology mostly lives in online gambling. Operators connect Mindway’s GameScanner system to their portal and analyze not only individual risks, but also total risks for the system. It is much more difficult to apply this level of surveillance to face-to-face gambling.
An example of a measure of success can be found in Macau. Casino operators here use hidden cameras and facial recognition technology to monitor the gambling behavior of gamblers, as well as sensors on poker chips and baccarat tables, which are enabled by radio frequency identification technology. This data then goes to a central database where a player’s performance is tracked and tracked for collusion between players.
This is the future, Mr. Kjærgaard said: Financial incentives will bring success. “Smart tables” and efforts towards money laundering and financial regulation could provide data that will eventually strengthen the application of artificial intelligence to face-to-face gambling.
(It also highlights another challenge in applying AI to gambling: cultural differences. In Chinese casinos, Ms. Abarbanel said players are used to watching at this level, which is not the case in the United States.)
Feldman said it would certainly work for casinos when it comes to marketing, promotions and gaming advice, but despite the progress made in recent years, he remains skeptical of its use to help problem gamblers. He thinks the implementation of such a tool could be better used personally rather than in general, like “Your spending is 25 percent higher than last month” reminders popping up on online banking accounts.
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