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Mr. Pouard said that although Ubisoft has printed just 3,000 NFTs in its first batch, 10,000 digital wallets – tools that allow people to store their crypto holdings – have so far depended on the Quartz platform. That said, there is an appetite for more NFTs in the future.

Mr. Pouard added that Ubisoft eventually plans to make a cut in sales of future NFTs. “We are moving from a business model that focuses on just one game to one that focuses on an ecosystem where every player can be a stakeholder,” he said.

Zynga set to Acquired by Take-Two, a gaming industry veteran, hired Mr. Wolf to lead a crypto effort in November. Mr. Wolf said the goal is to make it easier for players to acquire, own and sell NFTs by creating new games on the blockchain. He gave a few details about how the effort will work, including whether NFTs can be transferred between Zynga games.

“We’re still developing all of that,” he said.

Other gaming companies have tapped into NFTs, reiterating how crypto can generate new wealth for users. This month, Yosuke Matsuda, president of Square Enix, wrote in an open letter He said that creating blockchain games will allow players to earn money. He said this would be “an important strategic theme” for the company.

But as the number of NFT announcements from game studios increased, gamers became more and more frustrated. After users rebelled against Sega Sammy’s crypto plans, one of its executives said at a management meeting last month, “If it’s perceived as simple monetization, I’d like to make a decision not to continue.” (Efforts continue.)

Other gaming companies have opposed crypto. Phil Spencer, head of Xbox at Microsoft, He told Axios in November He said some games that focus on making money through NFTs appear “exploitative” and would avoid putting them on the Xbox store. Microsoft declined to comment.