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In a scene from “Saturday Night Live”, British actor Daniel Craig looks at the camera and waves his arms reluctantly, as if he wants to raise his arms above his head but is getting tired halfway.
“Ladies and gentlemen, Weekend”says the episode’s musical guest: Canadian pop star Abel Tesfaye. The studio audience begins to cheer.
Notable only for the vague tone of Mr. Craig, this four-second footage (bored? suspicious? Expectation? unbiased?) was absolutely forgotten by most viewers after the episode aired on March 7, 2020. But not by Miles Riehle. .
Watching Mr. Craig on “SNL,” what he saw as a double entry amused him. Mr Riehle, 18, said: “It seems to welcome weekends as well as Saturday or Sunday. I said, ‘Man, that’s really funny.
Following in the footsteps of Twitter accounts that only tweet on certain dates – think “Mean Girls” and October 3 – Mr. Riehle requested arm @CraigWeekend and he started tweeting the clip every Friday afternoon.
“I’m excited that so many people are following something I’ve done,” Mr. Riehle said when the account went live months later in November. Soon, meeting requests started to roll.
The extra attention, though exciting, was daunting, he said, “because now I have to make sure I’m entertaining all these people.”
That said, it seems to maintain the interest of its more than 450,000 followers, who are waiting for Friday to announce the end of the workweek. Some people text him when they think he didn’t deliver his statement early enough.
Mr. Riehle believes that in a time of fear and uncertainty, the account’s appeal can be attributed to its positive and predictable messages.
“Given how much stress there is in the world, it was much stronger for many people to embrace the weekend and be excited about it,” she said. Fans of the account said they have developed a “community of good vibes”.
“People always seem nice to each other in replies, comments and quote tweets,” Mr. Riehle said. “I think it’s a very rare thing on the internet.”
It usually posts between 3:45 PM and 4:20 PM Pacific time, but never hourly. “I want to keep people on their toes,” he said.
John Suler, a psychology professor at Rider University, said that indeed, letting his followers know something is coming – but not exactly when – could be the key to keeping them engaged.
Dr. “The predictability is very reassuring for people, especially during a pandemic where people have little to do on Friday and everything else in life seems so unpredictable,” Suler said. “But then it messes up some unpredictable supplements by sending out posts at different times of the night.”
Josh Varela, a fellow at Lead for America, a local government leadership program for recent college graduates from Ventura, California, has turned on notifications for the account so he and his roommate know it’s time to put aside their responsibilities for this week.
“Every time @CraigWeekend tweets, we see it as the time to pop a beer and hang out,” said Mr. Varela, 23.
“Any worry, anxiety, distress that has accumulated over the past five days is removed with a four-second clip,” said Derek Milton, 34, a 34-year-old film director from Los Angeles. He and his friends love the video so much that a own parody version On the set of a photo shoot with none other than The Weeknd.
Mr. Craig was not available to comment on the “SNL” clip, but The Weeknd appears to be in on the joke. In May, she tweeted, “Ladies and gentlemen,…”
It wasn’t difficult for Mr. Riehle to fill the void.
“I personally see this as a calling tweet to me,” he said. “I think you like it.”
Mr. Riehle starts college this fall at the University of California, Davis, where he plans to work on environmental policy and planning. He wants to continue to manage the account while in school.
“I don’t know when or if it will end,” he said. “Obviously, if it gets to the point where it harms my relationship with the internet, then I can get rid of it, but I have no plans to stop doing that right now.”
Despite all the relief his account provides to the 9-to-5 weekday crowd, Mr. Riehle knows that for some workers, the tweet can be a depressing reminder of upcoming tasks. She works as an ambassador for Orange County’s public transit service on the weekends.
“It’s kind of ironic,” he said.
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