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McDonald’s‘s has applied for trademarks that would allow the world’s largest fast-food chain to set up virtual restaurants in the metaverse.
The term metaverse originated in author Neal Stephenson’s 1992 science fiction novel “Snow Crash.” Augmented reality is loosely defined as an online virtual world that includes different types of digital communication, including virtual reality, 3D avatars, and video.
McDonald’sWith more than 39,000 locations, ‘s has filed 10 applications with the U.S. Patent and Trademark Office for its brand and McCafe, according to its trademark attorney. Josh Gerben.
McDonald’s is going to the metaverse.
The company has filed 10 (TEN!) trademark applications, stating that it plans to offer “a virtual restaurant with real and virtual products” and “operate a virtual restaurant with home delivery.”#Mcdonalds #metaverse pic.twitter.com/J9pK7EK9nl
– Josh Gerben (@JoshGerben) February 9, 2022
Virtual restaurants will make delivery even easier by allowing the company to deliver food in real life and online.
“You hang out in the Metaverse and you get hungry. You don’t have to leave your headphones. You walk into a McDonald’s and place an order. A little later it comes to your door,” he said. gerben tweeted.
McDonald’s‘s isn’t the only restaurant chain hoping to take advantage of the metaverse’s new technology. Panera Bread has filed similar trademark applications to establish virtual restaurants under the “Paneraverse” brand.
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