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Microsoft On Wednesday, he outlined a new vision for the app store business, aimed at securing court support among regulators and legislators, following market leaders like Apple. Google.

Microsoft President Brad Smith said the tech giant’s new approach is part of an effort to get regulatory approval from governments around the world to buy game developer Activision Blizzard in a deal. Microsoft valued at $68.7 billion.

Mr. Smith wrote on his company’s blog: “Our vision is to enable gamers to play any game on any device, anywhere, including streaming from the cloud. “App stores on the most relevant and popular devices such as mobile phones; PCs including Windows PCs; and over time the cloud is essential to realizing this vision. But nowadays there is a lot of friction between creators and gamers; App store policies and practices on mobile devices restrict what and how creators can deliver games and what and how players can play them.”

To eliminate such friction, Mr. Smith created 11 “Open App Store Principles” to guide. Microsoft and show that the company is “getting ahead of regulations”.

The principles include respecting privacy and allowing consumers to manage their own data, not using non-public data from the app store to compete with developers’ apps, and “reasonably favoring or ranking our apps over others”, among other things. .

Principles’ attention to self-choice, data, and privacy are concerns that have been at the center of legislation in recent weeks sought by the Senate Judiciary Committee to crack down. Microsoftmajor tech competitors.

Last week, the committee put forward the Open App Markets Act for final consideration by the entire Senate. The bill focuses on Apple and GoogleIt will impose rules that prevent app stores and platforms from requiring app developers to use a payment system controlled by big tech companies.

Last month, the committee enforced the American Innovation and Choice Online Act, which would prevent big tech companies from choosing their products to the detriment of competitors on their platforms. Apple strongly opposed the bill. Google.

Microsoft Apple in the federal government and Google do not do that. Colorado Republican Representative Ken Buck, who has partnered with Democrats on tech-fixed antitrust legislation, told The Washington Post last month: MicrosoftReassurances about the competition surrounding Activision Blizzard’s acquisition were encouraging.

Microsoft It also avoided the scrutiny its competitors faced. A House antitrust panel’s final 450-page report on the dominant market power of tech companies in 2020 Amazon, Apple, Facebook and GoogleBut it is not Microsoft.

Biden administration regulators from the Federal Trade Commission refused to tip their hands on how they viewed it. Microsoft Acquisition of Activision Blizzard, but Microsoft He doesn’t look scared. According to Bloomberg, Microsoft It’s trying to buy Mandiant, a cybersecurity firm with a billion-dollar market capitalization.

Both of them Microsoft and Mandiant work regularly with the federal government on all forms of cybersecurity, and the dollars some taxpayers have spent through a COVID-19 relief package, reportedly, Microsoft.

An unknown portion of the $650 million sent to the Cybersecurity and Infrastructure Security Agency by President Biden’s COVID-19 relief bill last year, MicrosoftAccording to Reuters, the final expenditure could reach $150 million.