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A little Walgreens customers give the drugstore chain’s new high-tech refrigerators and freezers a cold welcome on social media.
Traditional transparent doors in the freezer section of some Walgreens It has been replaced with digital screen doors developed by Cooler ScreensIt’s a Chicago-based startup.
“Who in God’s green world thought this was a good idea?” she asked one TikTok user, a Walgreens refrigerator display.
While the logos of the products inside the coolers are displayed on the displays, advertisements are also displayed.
“Digital cooler displays Walgreens it made me watch an ad before letting me know which door is holding the frozen pizzas”, one user complained from Twitter.
Other social media users said the screens can be misleading. A TikTok user posted a video showing an image of a fully loaded refrigerator on the screen, complaining that the shelves were empty when he opened the door.
Cooler Screens CEO Arsen Avakian told CNN that the system allows consumers to leave the store with their products, as well as to be notified where to get additional product information online.
Moreover, according Cooler Screenstechnology is part of a “retail media network” that benefits retailers who receive a share of advertising revenue.
“Retailers were obsessed with digital transformation and we gave them something specific and tangible that solves a real consumer problem and also gives them real business benefits,” Mr. Avakian told CNN.
According to the company, Cooler Screens Kroger has nearly 10,000 units at many major retailers across the country, including CVS and Chevron gas stations.
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