Happy Nice Mall

Mr. Pavlovsky and Rumble representatives did not respond to requests for interviews.

However, in his comments to the Rumble creators and others in his stream, he made it clear that their aim is much greater than increasing traffic to his website and app. With the investment of like-minded Big Tech critics like Mr. Thiel, Mr. Pavlovsky has created a “new internet” — a completely different kind of subnet from the dominant players in the industry.

Rumble has already built its own cloud service infrastructure and video streaming capacity, offering it and its partners greater independence from the Amazons and Microsofts of the internet and the assurance that they won’t be shut down if one of these providers decides to back out. plug on objectionable content. The social media network that occupies a big place in the minds of Rumble fans is the experience of Parler. effectively shut down When Amazon said it would no longer host the site on computer services after the January 6 attacks of last year.

The promise of independence from the tech giants led Mr Trump to Rumble to provide technology and cloud services for Truth Social, which is struggling to become fully operational on its own. In a statement announcing the partnership in December, Mr Trump said he chose Rumble because it was among service providers that “do not discriminate against political ideology.”

Rumble has also made exclusive deals with popular content creators who have a following beyond conservatives and Trump supporters, such as journalist Glenn Greenwald, who has expressed their belief that tech giants and the mainstream media have too much power to suppress speech. Rumble highlighted its partnership with Mr Greenwald as an example of its context-free approach. (As for what he sees as off-limits, Rumble says he doesn’t tolerate anything that is openly racist, incites violence, or breaks the law.)

But there are also popular Rumble creators that the company doesn’t mention in their newsletters, such as Alex Jones of Infowars. banned It was taken from YouTube and other mainstream platforms in 2018 and currently has over 100,000 Rumble followers.

That’s a small number compared to the millions on YouTube who followed Mr. Those who have studied the right-wing media ecosystem say it’s hard to tell how large the overall audience for far-right content is, largely because the traffic data available for individual sites includes so much overlap from multiple-frequency users. .

“It’s a densely busy population,” said Yochai Benkler, a professor at Harvard Law School. book about ways to strengthen conservative organizations’ messages through repetition and shut down opposition. He added that for an individual platform like Rumble, the audience will be larger regardless of its size on paper.