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Some TikTok creators have had success with the video platform. dance, Singing or performing daily tasks.
Miles Laflin has amassed 11 million followers by cleaning the pools.
Better known by the pseudonym, @thep00lguyLaflin, a swimming pool engineer from the UK, posts short videos on his channel that take viewers through the often laborious process of cleaning his clients’ dirt-covered swimming pools, and more than 100 “green-to-clean” conversions come together. million views.
Laflin, who has been cleaning pools for over 11 years, is one of the newest members of a group of online content creators clustered under the umbrella of “cleanfluencers”. blowing out dirt from decades-old carpets and pressure wash pavementsfound a surprisingly large audience.
While there are undoubtedly viewers looking for practical cleaning tips, some researchers believe that the popularity of such videos lies deeper in human nature.
Stephanie Alice BakerCity, a senior lecturer in sociology at the University of London, said that cleaning videos are a shock factor between start and end, a well-known gimmick of the trade, thereby making them engaging.
Dr. “It has long been known in the fitness industry that one of the most successful ways to build an audience is with a before and after post,” Baker said.
He also said that a big part of the appeal of videos is how they make viewers feel.
Dr. “Many people report that they are delighted to watch a dingy pool turn into something nice and clean,” Baker said. “These videos represent a sense of accomplishment, order, and mastery that can be both calming and engaging for viewers.”
The strangely satisfying phenomenon of content is by no means new. subdirectory r/strangely satisfyingCreated eight years ago, accounts on YouTube with more than six million followers have created similarly large audiences.
Yet TikTok’s emphasis on short-form video, which gets a high clean in a matter of seconds, has taken the video genre to new levels. Videos tagged with #oddlysatisfying over 45 billion views on the platform (outputting recent TikTok trends like #)bamarush or #frozen honey repeatedly.)
Craig Richard, a professor of biopharmaceutical sciences at Shenandoah University in Virginia, believes the appeal of cleaning videos lies in human evolution. Dr. For our ancestors, watching someone work with their hands would likely teach them a skill, Richard said. That lesson has been filtered through the generations, so much so that even today, watching videos of people working subconsciously hits that part of our brain, he said, and has us glued together.
Dr. “We’re very attached to looking at hands that show or explain something to you because we have equipment that can somehow help us survive,” Richard said.
In this way, he said, the videos of Mr. Laflin and other cleanfluencers are today’s equivalent. Watching Bob Ross in the long-running PBS series “The Joy of Painting”; People are instinctively drawn in even if they have no intention of painting or cleaning a pool.
expert action and gentle voices the number of pool cleaning videos is also similar to those in the videos that produce an autonomous sensory meridian response, known as ASMR, said Dr. Richard, a dedicated website.
ASMR describes the pleasurable, brain-tingling feeling some people feel when they experience certain activities, such as hearing someone whispering or wrinkling paper or plastic packaging.
As for why some people find pool videos satisfying, Dr. Richard quoted: 2018 study He found that ASMR videos illuminated parts of the brain that contain dopamine and oxytocin, hormones associated with feeling focused, relaxed, and relaxed.
Whatever the explanation, Mr Laflin, the pool cleaner, is surprised by how many people enjoy watching him work.
“I didn’t expect people to enjoy it as much as they did,” he said. “Had I known that, I would have started filming years ago.”
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