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‘Move Fast and Vape Things’
Producer/Director John Pappas
Reporter/Producer Sheila Kaplan
correspondent Julie Creswell
Watch on FX on Friday, September 17 at 10 PM and Publish to Hulu.
Adam Bowen and James Monsees, in their own words, set out to improve the lives of a billion people by saving them from smoking.
But somewhere on the road from a novice startup to a Silicon Valley juggernaut, their company Juul has tragically gone astray. Instead of subverting Big Tobacco and hastening the end of smoking, Juul’s flavored e-cigarettes have become a popular ramp for a new generation of nicotine addicts.
Intrigued by sugary fruit flavors and vibrant marketing, teens like Jackie Franklin discovered that Juul had an undeniable nicotine rush that they were increasingly craving. After becoming addicted in high school, he was vaping as much as three Juul pods a day.
Now, Franklin can’t pedal his bike without gasping for breath, stopping to breathe from an inhaler, which doctors say is probably vaping-induced asthma.
“I feel like my lungs are literally getting crunchy,” she said. “I can’t explain – it hurts so much.”
In “Move Fast and Vape Things,” a new documentary from The New York Times about FX and Hulu, you’ll hear from public health experts, including Scott Gottlieb, the former head of the Food and Drug Administration, and they’re telling Juul for causing it. you blame. a youth vaping crisis. And some advertising and marketing executives, like Franklin, who helped make e-cigarettes so appealing to younger customers, say now that the indecisiveness they felt before has become sheer regret.
“Your first instinct is, ‘Wow, successful. “People are using it,” said Erica Halverson, Juul’s former marketing manager. “The other instinct is like, ‘Wow, the wrong people are using it’.”
Watch how a company created to loosen Big Tobacco’s grip on smokers causes a health crisis that traps millions of American youth by following in the footsteps of the cigarette makers.
The New York Times Presents airs Friday, September 17 on FX and Hulu.
Controller Producer Liz Day
Producer Timothy Moran
Co-Producer Salwa Shameem
Senior Producer Rachel Abrams
Director of Photography Jaron Berman
Video Editor Marlon Singleton
“The New York Times Presents” is a series of documentaries that represent The New York Times’ unique journalism and insight, bringing audiences closer to the essential stories of our time.
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