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One of the newsletters even longer than newspapers, and email several decades older than the web. Despite this long pedigree, email newsletters are having a very moving moment – and here at The New York Times, we’re trying to bring more depth, ambition, and scale to our roster.
This summer, 20 years have passed since The Times published its first newsletters. We started in 2001 to cover technology, books and finance, among other topics. Some of these news outlets are still thriving in various incarnations as part of a portfolio that reaches nearly 15 million people each week – a number that has soared over the past two years. such as flagships Morning and Opportunity Book A destination for readers and an essential gateway and guide to our journalism while providing original reporting and analysis.
As the editor-in-chief of the Times newsletter, I was thinking with my colleagues about what would happen next. How can we revolutionize the inbox and provide comprehensive coverage of what matters most to our readers?
Newsletters are already a core part of our subscriber experience: About half of our subscribers interact with a newsletter each week. This week we unveil a new kind of Times journalism: more than 15 newsletters available only to our subscribers. The goal is to continue to improve the inbox as a destination for our journalism and add value to a Times subscription.
The first group focuses on topics our readers are passionate about, is made up of journalists with deep expertise, and includes an exciting, diverse range of new voices. Includes newsroom favorites Good, On Technology, At Home and Away, in football and Watchand as columnists Paul Krugman and Jamelle Bouie.
It also includes a new set of news releases on Opinion (which remains a completely separate, independent entity outside of our news operation):
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John McWhorter, A linguist from Columbia University will explore how race and language shape our politics and culture.
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Black Swisher, The host of the “Sway” podcast will open his notebook to monitor the changing power dynamics in technology and media.
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Tressie McMillan Cottom, A professor at the University of North Carolina at Chapel Hill will offer a sociologist’s perspective on culture, politics, and the economics of our daily lives.
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Tish Harrison Warren, An Anglican priest will reflect on matters of faith in private life and public discourse.
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Peter Coy, A veteran business and economic journalist will use his decades of expertise to make the biggest headlines.
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Jay Caspian Kang, A wide-ranging cultural critic and New York Times Magazine contributor, he will tackle tough questions about politics, culture and economics.
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Jane Beach, The host of the “Argument” podcast will provide context and analysis to the biggest debates in sports, politics and history.
All of these subscriber-only newsletters represent a unique collection of talent and expertise in Opinion and its newsroom, backed by editors, designers, developers, product managers and other experts.
We’ve spent most of the last year working on newer and revamped newsletters, including this launch and a new release. On Politics and renewed Smarter Life focused on return to work issues – will join this first group in the coming months.
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