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CUPERTINO, California — More than two years after the coronavirus pandemic, Apple made a big push to get back to normal on Monday, inviting hundreds of software developers and journalists to its campus to showcase its latest software systems. The first thing every iPhone user looks at: the lock screen.
The company said it brings more personalization to the iPhone with the ability to customize the lock screen with colors, widgets and live events. The new software will allow iPhone users to create custom lock screens for different scenarios, such as a work screen previewing a calendar or a personal screen showing exercise activity data.
The new software features, which are part of Apple’s new iOS 16 operating system for iPhones, mirrored the features that Google introduced for the Android system in 2021. Google has created a proposal called “Material You” that allows users to change the look of their lock screen by pulling it. from the colors on the home screen wallpapers.
In addition to these updates, Apple says it’s overhauled its messaging system, allowing people to remember and edit texts after they’ve been sent. There’s also the ability to compose messages, seamlessly switching between typing text and dictating voice commands.
The company also introduced Security Checkup, the ability for iPhone users to share personal data such as location with others and revoke that access to escape an abusive relationship.
The presentation marked Apple inviting guests to its campus for a major event for the first time since 2019. In light of rising Covid-19 cases in the Bay Area, the company has installed screens and chairs outside the cafe at the heart of the $5 billion. campus, Apple Park. Participants included developers, journalists and retail workers. increase in union organization.
The software updates come amid a recession in promoting new products from a company that the late co-founder Steve Jobs has made synonymous with revolutionary new devices. Apple introduced wearables, a new product category that most recently introduced the Apple Watch in 2014.
Since then, the company has focused on improving its existing products to encourage new sales. The release of a custom processor for Mac computers in 2020 helped increase sales by 23 percent last year as students and employees are working from home due to the pandemic.
On Monday, Apple sought to further boost the momentum of its Macs by updating its most popular computer, the MacBook Air. The new version keeps a decade-old design with a wedge-shaped chassis in favor of a thin, rectangular laptop. The computer comes in a multitude of colors, including silver, space gray, gold, and dark blue. The company says the new model is 20 percent smaller than its predecessor and weighs 2.7 pounds.
The new MacBook Air features the company’s latest processor M2, which it says offers higher performance while requiring less battery power.
This is a developing story. Check back for updates.
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