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Apple’s latest product showcase on Tuesday had all the hallmarks of a typical launch for the world’s most valuable public company: vibrant colors, vibrant music, incremental product enhancements, and a surprise.
In a video presentation, the company unveiled a new, faster iPhone SE, the entry-level version of its flagship product, increasing the price from $399 to $429 for the old version. Apple also introduced a faster iPad Air tablet for $599. And it announced Mac Studio, a powerful desktop computer that looks like an upgraded version of the Mac Mini. The cheapest version of the computer retails for $1,999 and $1,599 for the screen.
The surprise was the M1 Ultra processor chip, the newest and most powerful version in the line of chips made by Apple, released in 2020 when the company stopped relying on Intel.
Apple also said that two weekly Friday night Major League Baseball games will begin airing exclusively on Apple TV Plus, the company’s streaming service. MLB starts canceling games Not making a new collective bargaining agreement with the players’ union for the upcoming season and possibly affecting those plans.
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