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Fridays for baseball?
Apple announced on Tuesday that the company has acquired exclusive streaming rights for “Friday Night Baseball.” The weekly stream will be bidirectional only on Apple TV+, a $5-per-month streaming service.
“Set up on Friday nights for two games you can only see. Apple CEO Tim Cook said at an event Tuesday to announce the new iPhone SE model and other developments by the tech company.
The games will not be hosted by the regional sports networks of the participating teams and will be produced by the MLB.
The deal will start this season – when (or when) it starts. On Tuesday, MLB continued its nearly 100-day lockout. According to multiple reports, if the two sides fail to reach an agreement by Tuesday night, the possibility of a 162-game season will disappear and another week of matches will be cancelled.
“Apple is the ideal partner to bring ‘Friday Night Baseball’ to fans around the world,” Noah Garden, MLB’s head of revenue, said in an Apple press release.
“With national availability and international reach, MLB on Apple TV+ gives fans an exciting new platform to connect a wider audience with the game.”
Apple’s move is similar to other companies trying to strengthen their streaming platforms. Recently, NBCUniversal’s Peacock has seen a surge in use during the 2022 Winter Olympics. Streaming accounted for 4.5% of the total primetime audience for the Beijing Games.
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