Crypto, NFT ads cause spike in Super Bowl Sunday tweets

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The newly released Twitter data shows that there were 6.4 million tweets mentioning the Super Bowl on Sunday; That’s an increase in online chatter about the annual game, partly due to televised advertising gimmicks involving cryptocurrency and NFTs.

ListenFirst social analytics platform, a member of Twitter’s official partner program that analyzes data on selected topics, reported: final match LVI has tweeted the most since then final match LIII received 6.4 million posts in 2018.

Cryptocurrency and non-tradable tokens (NFTs) received the most comments after halftime show sponsor Pepsi, which Twitter users mentioned more than any other advertiser.

“Last year final match ads were about brands responding to the pandemic, most of the winning brands and promotions this year revolved around cryptography and NFTs,” Devin Carroll, a member of the platform final match The market research team said Tuesday.

“The second and third most advertisers final matchRelated tweets on Sunday were cryptocurrency exchange platforms FTX and coin basePepsi, Kia, and Budweiser have been successful on social media with NFT-related content, while Carroll, who both run promotions distributing cryptocurrencies.

Carroll noted that many advertisers are driving viewers to social media using QR codes in their 30-second ads, which cost $6.5 million per ad this year. This means that “technology plays a big role in brand strategy at play this year.”

However, a high number of tweets are followed with improved viewing for Sundays. final match The matchup between the Los Angeles Rams and the Cincinnati Bengals, which Nielsen says drew a little over 101 million total viewers to NBC’s multiplatform broadcast. That’s up 8% over the showdown, which hit 91.6 million between the Tampa Bay Buccaneers and Kansas City Chiefs in 2021.

NBC also has all its national commercials and hip hop musicians Dr. Dre aired the halftime show featuring Eminem, Snoop Dogg, Mary J. Bilge, Kendrick Lamar and 50 Cent.

ListenFirst found that Pepsi was mentioned in 410,100 Tweets on Sunday, and 314,705 tweets using the hashtag #Pepsihalftime.

FTX was mentioned in 319,186 tweets after Pepsi. final match Advertisement featuring comedian Larry David. These tweets focused on an FTX contest taking over Bitcoin.

Twitter analytics reported 6,132 tweets mentioning both FTX and Larry David, versus 193,378 tweets using the hashtag #FTXContest.

The tweet both announcing and sharing FTX’s Bitcoin competition final match The ad received 77,190 engagements, which is an advertiser’s final match Sunday.

coin base didn’t mention her name final match simply by sharing a QR code bouncing on the screen, it redirected viewers to a sign up page offering new customers $15 worth of free Bitcoin.

This trick has attracted 134,826 tweets mentioning coin basethird for any final match day advertiser. 10,702 more tweets mentioned coin baseTheir servers are down because web traffic from the stunt is throttling their website.

Meanwhile, Pepsi, Kia, and Budweiser have released NFT giveaways, and Budweiser’s top-performing post as of Sunday was a tweet about a Heritage Can NFT that drew 8,539 social media interactions.



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