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Concerns that your phone is spying on you and sharing information with advertisers has led Congress to ban surveillance ads. DuckDuckGo He told lawmakers on Tuesday.
Search engine competitor Google He backed a bill to stop ads targeting people based on personal data that the House Energy and Commerce Committee reviewed at a session Tuesday.
Kate McInnis, DuckDuckGo said the senior public policy executive, him The company’s search engine uses contextual ads based on context on a screen based on the behavior of the person using the service.
“Behavioral advertising, by contrast, is based on personal profiles of data collected about you, both online and offline.” McInnis said at the commission meeting. “Have you ever searched for something on the internet and seen an ad pop up for the same thing on another website or in an app, or have you thought your phone was listening based on the creepy ads you saw on the internet? This is surveillance advertising.”
Concerns about companies using devices to listen to customers are not new.
For example, a Reddit user posted a screenshot in 2020. Google sending notification her about alarms heard on the phone her House.
Google He said he was aware of a bug that enabled sound detection alerts for things like smoke alarms or broken glass.
Woman. McInnis declined to blame directly him competitors deliberately spying on people through their phones, but he is Said the ‘Surveillance Ads Ban Act’ would hurt Google and Facebook’s duo in the digital advertising market.
The advertising market is not just the advertising market. DuckDuckGo He wants the government to cut the business of its rivals.
The company joined a coalition in January urging the Senate Judiciary Committee to support the American Innovation and Election Online Act, which aims to prevent big tech companies from keeping up with their respective products compared to their competitors.
DuckDuckGo however, it also benefits from the advertising services of a large technology company.
Ad clicks DuckDuckGo It’s managed by Microsoft’s ad network, according to DuckDuckGowebsite and Ms. McInnis referred questions about ad revenue to Microsoft.
problem DuckDuckGo‘s relationship with Microsoft, Washington Republican Representative Cathy McMorris Rodgers, DuckDuckGoOperations involving Russia.
Asked by Ms. McMorris Rodgers about her company’s partnership with Russian internet company Yandex, Ms. McInnis said him The company suspended its relationship after the Russian government’s invasion of Ukraine.
“Since you generate revenue through contextual advertising and affiliate programs, can you tell whether such revenue has come from Russian state media sources in this partnership?” Mrs. McMorris Rodgers said.
“I don’t know,” Mrs. McInnis said. “Our ads are delivered through Bing’s contextual advertising program, and therefore Microsoft’s ads will have the best information about it.”
Woman. McInnis At the trial, she wore yellow and blue eyeshadows, the colors of the Ukrainian flag. Ms. Rodgers also wore a yellow jacket to support the Ukrainian people.
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