Finding a Color Therapist is Difficult. These Websites Want


Other organizations go a step further, helping patients set up therapy appointments. non-profit Black Men Get Betterfor example, it offers up to eight free online consultation sessions. Managing director Tasnim Sulaiman, a private practice psychotherapist in the Philadelphia area who founded the organization in 2018, said about 70 percent of clients prefer to pay for additional sessions.

It can be difficult for people of color to find a therapist with a shared cultural background. According to the Census BureauAbout 18 percent of people in the United States identify as Hispanic and 13 percent identify as Black, but American Psychological Association report found that only 5 percent of psychologists were Hispanic and 4 percent Black — 86 percent white. A similar inequality social workers and psychiatrists.

Eric Coly, who previously worked in finance, Ayana Therapy In 2020, nearly eight years after he “hit bottom” while facing anxiety and depression.

At the time, he struggled to find a therapist who could understand the intersection of his different identities as a black man and a Senegalese immigrant from around the world.

“This product was almost aimed at healing my old self,” she said.

Meaning “mirror” in Bengali, Ayana asks users to fill out a questionnaire to capture “the many nuances of you” and then pairs you with a culturally competent therapist. Each online session currently costs $60.

Providers are reviewed through a process that includes two interviews and reference checks.

While Ayana has been created for a multitude of races and cultures, as well as those who identify as LGBTQ, some websites cater to a more niche user group, such as: LatinTherapy, Therapy for Black Girls, Therapy for Black Men, Asian Mental Health Collective and Color Network National Queer and Trans Therapists. Melanin and Mental Health has a directory of color therapists, most of them in Houston. Black Emotional and Mental Health CollectiveA health nonprofit that educates people to respond to mental health crises has an online directory with a variety of Black practitioners, including therapists, yoga instructors, doulas, and mediators.

Employers are also starting to realize the need for culturally competent providers. Indeed, Thumbtack and Critical Mass companies, which are part of the Omnicom Group, have recently exposeUsing artificial intelligence technology to match employees with providers in their state. James Edward Murray, CEO of the company, who interviewed each provider, said that half of Therify’s nearly 300 online therapists are people of color, and 20 percent specialize in serving clients who identify as LGBTQ.


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