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Google said it will no longer display ads on YouTube videos and other content that supports false claims about climate change.
The decision by the company’s advertising team means that it will no longer allow websites or YouTube creators to earn ad money through Google for content “contrary to the well-established scientific consensus on the existence and causes of climate change.” And it does not allow ads promoting such appearances to appear.
“In recent years, we have heard directly from a growing number of our advertiser and publisher partners who support false claims about climate change or raise concerns about co-published ads,” the company said.
The policy applies to content that refers to climate change as a hoax or hoax, rejects the long-term trend that the climate is warming, or denies that greenhouse gas emissions or human activities contribute to climate change.
Google limits or restricts ads with certain sensitive topics or events, such as videos about firearms or content about a tragic event. This is the first time Google has added climate change denial to the list.
Facebook, Google’s main competitor for digital advertising dollars, does not have a clear policy banning ads that deny climate change.
In addition to not wanting to be associated with misinformation about climate change, advertising agencies are reflective of their shift away from the tobacco trade decades ago. re-evaluating relationships with fossil fuel customers. Agencies like Forsman & Bodenfors have signed a commitment to no longer work for oil and gas producers. There have been calls to ban the industry from advertising on city streets and sponsoring sports teams.
Greenpeace USA and other environmental groups filed a complaint with the Federal Trade Commission earlier this year, accusing Chevron of “consistently portraying its image as climate-friendly and focused on racial justice, and that its business operations rely overwhelmingly on fossil fuels that pollute the climate.” Exxon is facing lawsuits in several states, accusing Democratic officials of using ads to deceive consumers about climate change, among other methods.
Publications such as the British Medical Journal, The Guardian, and Swedish publications Dagens Nyheter and Dagens ETC have limited or stopped accepting fossil fuel advertisements. The New York Times blocks oil and gas companies from sponsoring a climate newsletter, climate summit, or podcast “The Daily,” but allows the industry to advertise elsewhere.
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