Happy Nice Mall

TikTok and Netflix, of course, did not invent flashes in the pan. But the endless nature of the internet and online mechanics 15 minutes of fame.

“Some of us and some businesses will learn to accept that fame comes five seconds at a time, not 15 minutes,” said media and video game manager Tal Shachar. wrote last year.

Almost every day or week, there’s a new craze of digital entertainment or online celebrities that comes and goes much faster than fast fashion.

Netflix sparks enthusiasm wearing sweatpants or take chess. NS Reddit mobs Trying to track down the Boston Marathon bombers in 2013 TikTok vigilante crusades. NS The viral internet celebrity machine of the 2010s feels moldy compared to the quick press of online stars like cranberry juice skateboarder man.

Why is this happening? I will mention a couple of possibilities. First, there’s just TOO MUCH of everything online. The good news is that this makes more room for new trends or personalities and makes it useful for Netflix or TikTok recommendations to help us figure out what to watch.

The bad news is that it’s hard for anything to hold our attention for too long. I may love Instagram photos but… ooh, look over there! Another brilliant internet object!

Second, flash internet moments are animated by the recommendation systems of our favorite websites. reward attention with more attention.

Who has seen this sorority TikTok videos? Another TikTok videos commenting on them, signal To TikTok’s computers to feed more sorority videos to our eye holes. Netflix, YouTube, Spotify, Facebook and many other popular sites operate on similar feedback loops that push anything noticed harder.

It’s hard to imagine slowing the pace of digital crazes, so we may need to adapt ourselves to this reality.

when we listen to a song or if you’re feeling angry about something we’ve seen online, it’s worth being careful about it impact of corporate computer systems this award and rewarded by our attention.

And we may need to recalibrate our mindsets. My colleague Kashmir Hill wrote compelling article This year, in the early days of social media, it’s about the belief that the longer our lives and thoughts are documented online, the less we will judge others by their worst moments. “Instead it happened the other way around,” Kash wrote.

We can still cultivate the compassion that internet optimists once envisioned. Knowing that a new internet drama will emerge in an hour can make us resist being drawn into an endless cycle of rage. an expensive advent calendar or “TikTok Couch Man”

Even Netflix seems apprehensive about relying on the sugar highs of rapidly changing online trends. Bloomberg News correspondent Lucas Shaw Wrote A year ago, Netflix was trying to rely a little less on the popular and rapidly fading TV shows and movies.

Continuing to produce entertainment that didn’t last long turned out to be expensive and tiring. This sounds like a useful lesson for our tired brains as well.

Before you go …

• Security against visions of a self-driving future: Some former Tesla employees say that Elon Musk is pushing the company. endanger road safety My colleagues Cade Metz and Neal E. Boudette report that Tesla cars have a desire to drive themselves. In one example, Musk told Tesla engineers to install a rubber gasket on the radar on the front of sedans, although some employees warned that the seal could trap snow and ice and prevent the system from working properly.

  Related: Tesla drivers now play video games from the large touchscreen on the dashboard while the vehicle is in motion.

• The supply chain is also human: A computer chip factory in Malaysia continued to operate during a Covid-19 spike in the country this year. Family members of the deceased worker told Bloomberg News They blamed the company for the Covid death rate for factory workers, which appears to be higher than in the rest of Malaysia. (Subscription may be required.)

• Does your cat love bird watching? Or is he bored of you? Megan Reynolds writes about her cat (and herself) in The New York Times Magazine find pleasure Hours of YouTube videos giving indoor kitties a look at birds and outdoor scenes.

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There’s nothing like the mascots of Japanese baseball teams. Here is Nazo No Sakana, the mascot of the Chiba Lotte Marines team, doing his famous routine. vomit one’s own skeleton. (Thanks to my colleague Erin McCann for posting this.)

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