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Twitter said on Tuesday it will provide users with access to ad-free articles from the Washington Post, Reuters, BuzzFeed and other publications through its subscription service called Twitter Blue.
The offer is part of Twitter’s effort to find new revenue streams. company in January acquired revue, a service that lets people create newsletters, and a small subscription fee from newsletter writers, he said. And in May, Twitter acquired Scroll, a subscription company that creates ad-free reading services for publishers.
company in June Twitter announces Blue and a plan to charge users a small fee for extra features like editing bookmarks and undoing tweets. Twitter on Tuesday said it will ask users to pay $3 a month for these features and access to ad-free articles.
“As we continue our commitment to empower and support publishers and the free press, some of the revenue from Twitter Blue subscription fees goes directly to publishers in our network,” two Twitter project managers Sara Beykpour and Smita Gupta said in a blog post. . “Our goal is to help each publishing partner generate 50 percent more per capita revenue than they would get from serving ads to that person.”
Twitter also said it will revive features associated with Nuzzel, a service offered by Scroll that alerts users about articles that are widely shared by people they follow on Twitter. Twitter shut down Nuzzel when it bought Scroll, and it sparked an outcry from users who said the service helped cut the noise of crowded social media posts.
The company also said it will give subscribers early access to new features, allowing them to test products and provide feedback. Twitter said that Blue Twitter will be available in the United States, Australia, Canada and New Zealand.
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