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Proponents of the rules by giant tech companies to silence and exile people urged disgruntled users to abandon and set up their own platforms.

Creado works to do just that.

kredo – company It’s spelled with a sharp accent mark above the “a” – the president of a burgeoning tech company Jason Lehr It has been described as “if Netflix, YouTube and Twitter had a baby with some elements of Spotify”. The company starts with a cloud computing service, followed by a social and streaming platform by Mr. Lehr aforementioned He hopes will emerge in late 2021 or early 2022.

Working with actor Nick Searcy, a political conservative vocalist, and 10 other associates, Mr. Lehr He said Creado aims to be an “America first platform” that advocates for freedom of expression and is based on American workers.

“There’s nothing really available, so we have to build, we think we’re aiming for 100 million. [Americans] He [have] “Hollywood has been disenfranchised by the media and Big Tech,” he said. Lehr aforementioned.

Dissatisfied tech entrepreneurs are taking different approaches to compete with the biggest social media companies, dissatisfied with the way they’ve muted users like former President Trump, and have pulled the plug on startup competitors like conservative-focused Parler.

Amazon Web Services’ decision to take Parler offline in January following the U.S. Capitol riot proved instructive for Creado’s planning. Mr. Lehr He said the company intends to control all aspects of its business, from the keyboard to the dirt, so it doesn’t have to rely on cloud computing services controlled by big companies like Amazon and Google.

Other promising competitors have similarly focused on building their own cloud services. Chris Pavlowski, CEO of Rumble, the video platform that wants to dethrone Google’s YouTube, told the Washington Times in May that a large investment from a group including billionaire Peter Thiel will enable the company to build its own cloud infrastructure and cloud services. .

Another challenger to Creado will be Gettr, a new social media platform run by former Trump campaign adviser Jason Miller, who has shaped himself as a bold opponent of “cancellation culture.” Mr Miller said earlier this month that his platform has “rapidly approached 2 million registered users” since its official launch on July 4.

“Everybody coming to the market right now keeps saying they have the best thing to keep the conversation going, and that’s very polarizing right now,” he said. Lehr aforementioned. “You’ve had everyone claim they can do this, but they rely on other technologies to do it. We are talking about freedom, we are talking about creating and facilitating new opportunities.”

while Mr. Lehr stressed the cyber expertise of workers He said it was built her company technology, He The Creado concept was launched in 2017 by Mr. LehrSearcy and others seek to tell stories about America that they feel are ignored by Hollywood.

Conservatives have become increasingly interested in producing their own films and shows that cannot find a home elsewhere. At the beginning of 2021, conservative commentator Ben Shapiro announced that his co-founder, the Daily Wire, will produce films and television shows.

The Daily Wire first helped distribute the feature film “Run Hide Fight,” an action movie featuring school shooters, and later actress Gina Carano’s “The Mandalorian,” aired on Disney+, partly questioning the need for COVID-19 masks and voters. for tweets arguing that his fraud tainted the results of the 2020 presidential election.

Mr. Lehr He said Creado is targeting a similar audience to the Daily Wire, and wants to be more mainstream and apolitical than some of the other media companies that have fallen into a pigeonhole because some only cater to conservatives.

“We are Christian conservatives, but I don’t think you can build anything based on politics, can you? Because what happens four years later when Trump and this whole movement really start to die? You will still have a company,” said Mr. Lehr.

“So we look five, ten years ahead and focus on facilitating more and giving others the opportunity to monetize and expose their content, while cutting the culture as we develop our own stories and concepts that we know will start.”