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BERLIN — Twitter is reflecting a policy already in place at Google by saying it will no longer allow advertisers who reject scientific consensus on climate change on its site.
“Ads should not distract from important conversations about the climate crisis,” the company said in a statement outlining its new policy on Friday.
There was no indication that the change would affect users’ posts on the social media site, which, along with Facebook, was targeted by groups seeking to promote misleading claims about climate change.
The announcement, which coincided with Earth Day, came hours before the European Union agreed on a deal that would require major tech companies to scrutinize their sites more closely for hate speech, disinformation and other harmful content.
Twitter said it will provide more information in the coming months on how it plans to provide “credible, authoritative context to climate talks” in which its users participate, including the Intergovernmental Panel on Climate Change. The UN-backed science panel’s reports on the causes and effects of climate change form the basis of international negotiations to halt climate change.
The company already has a dedicated climate topic on its site, and at last year’s UN climate conference it offered what it describes as “front bunks” to counter climate change misinformation.
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