What Happened When Facebook Employees Alerted The Election?

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WHAT HAPPENED

one. Wednesday to Saturday About 10% of all civilian content was circulating a lot of content that meant election fraud and 1-2% of all US VPVs. There was also a fringe that incited violence.

2nd. There were dozens of employees following this, and FB launched ~15 measures before the election and ~15 more in the days following. Many of the measures have made existing processes more aggressive: for example, by lowering thresholds, making penalties heavier or expanding eligibility for existing measures. Some of the measures were qualitative: reclassifying certain types of content as infringing in a way that had never been done before.

3. My guess is that these measures have reduced the prevalence of infringing content by at least 2x. But it had collateral damage (removing and de-ranking non-infringing content), and the episode sparked visible resentment from Republican Facebook users who felt they had been unfairly targeted.

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